Building the Brand Foundation for Xeela®
This project explores the absence of established brand guidelines for Xeela® and how I addressed this gap by developing a comprehensive brand identity system.
I created a full brand guideline: From typography and color palette to tone of voice and visual treatments. To demonstrate its application, I designed a case study and produced a series of social media graphics that aligned with the new direction. These graphics were successfully adopted and used by Xeela® across their platforms, validating the impact of the work.
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