PREMIUM REBRAND
This rebranding project for Crypto.com Arena Premium was a collaborative effort with AEG Global Partnerships, Premium Marketing Team, & AEG Digital Design LA focused on elevating the identity of the arena’s premium department.
Through thoughtful design and strategic refinement, I helped shape a cohesive look and feel that honored everyone's vision while enhancing it. Transforming early concepts into a bold, modern identity that now defines the premium experience at one of LA’s most iconic venues.
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